Feeds

French help impulse e-shoppers spend their dosh

Find any image on Net and we'll show you where to buy it, service pledges

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

A French company has come up with a nifty idea for impulse e-shoppers.

LookThatUP is showing off a service at Internet World that it says will show surfers where to buy any object after they click on its image on the Net.

For example, Liz Hurley is caught on camera not quite wearing one of her famed dresses. The surfer sees it, wants (a cheaper version of) it, so copies the image onto one of LookThatUp's partner sites - it acts as an ASP and stores all the data on its servers. The technology will then search for the item, or the nearest thing to it, on the Web and pull up the different options with prices. Alternatively punters can scan in the object they want.

Only snag is that the Image-Shopper will only show items on LookThatUp partner sites, not in cyberspace in its e-ntirety.

The Paris-based company is aiming to sell the service to e-commerce and online auction outfits, and reckons it could be used to flog anything from cars to clothes. It will launch in Europe within a month, then in the US.

It has also developed an image-based filter product to let bosses decide what level of filth gets onto their company computers. Unlike text-based filters, which the company says are not hugely reliable (a porn image called "teddy bear" might not get blocked), LookThatUp reckons its Image-Filter will recognize and analyse what is inside the image itself and give it a percentage rating on naughtiness. Companies can then customize the level of porn allowed through - e.g. no images rated at higher than 60 per cent.

The filter is due to launch before the end of this year in Europe and the US. The company, founded by four scientists last year, has netted $4.1 million investment from Galileo Partners and Mars Capital and is in the process of opening an office in California. ®

Related Link

www.LookthatUP.fr - the site is in French

Related Stories

Company director jailed for kiddie porn
Buy a Russian space capsule for $2.2m
Internet 'bigger than industrial revolution
Dotcom dodo loses power of speech
Sniff me, I'm yours
French 'want Freeserve'

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.