Feeds

French help impulse e-shoppers spend their dosh

Find any image on Net and we'll show you where to buy it, service pledges

  • alert
  • submit to reddit

SANS - Survey on application security programs

A French company has come up with a nifty idea for impulse e-shoppers.

LookThatUP is showing off a service at Internet World that it says will show surfers where to buy any object after they click on its image on the Net.

For example, Liz Hurley is caught on camera not quite wearing one of her famed dresses. The surfer sees it, wants (a cheaper version of) it, so copies the image onto one of LookThatUp's partner sites - it acts as an ASP and stores all the data on its servers. The technology will then search for the item, or the nearest thing to it, on the Web and pull up the different options with prices. Alternatively punters can scan in the object they want.

Only snag is that the Image-Shopper will only show items on LookThatUp partner sites, not in cyberspace in its e-ntirety.

The Paris-based company is aiming to sell the service to e-commerce and online auction outfits, and reckons it could be used to flog anything from cars to clothes. It will launch in Europe within a month, then in the US.

It has also developed an image-based filter product to let bosses decide what level of filth gets onto their company computers. Unlike text-based filters, which the company says are not hugely reliable (a porn image called "teddy bear" might not get blocked), LookThatUp reckons its Image-Filter will recognize and analyse what is inside the image itself and give it a percentage rating on naughtiness. Companies can then customize the level of porn allowed through - e.g. no images rated at higher than 60 per cent.

The filter is due to launch before the end of this year in Europe and the US. The company, founded by four scientists last year, has netted $4.1 million investment from Galileo Partners and Mars Capital and is in the process of opening an office in California. ®

Related Link

www.LookthatUP.fr - the site is in French

Related Stories

Company director jailed for kiddie porn
Buy a Russian space capsule for $2.2m
Internet 'bigger than industrial revolution
Dotcom dodo loses power of speech
Sniff me, I'm yours
French 'want Freeserve'

Top three mobile application threats

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.