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VNU turns Computing into Ebusiness Age

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Dutch publisher VNU is preparing to share the exciting story behind the revamp of its corporate IT newspaper Computing.

It will be interesting to know if its plans extend beyond the cosmetic, because there has been something very psychologically wrong with the paper for more than 10 years. No matter how many talented, mediocre, and crap editors and journalists come and go, the paper remains a very miserable place to work. This mood is inevitably reflected in the paper's content.

Other VNU titles are far happier places. Computing's problems probably stem from a combination of its staff's pretensions and pressure from VNU top brass to keep the cash cow title highly profitable.

Anyway, here's the official line on the mag's new look. ®

VNU has redesigned Computing in a totally new format. The new Computing will be unveiled by the Editor Douglas Hayward and Publisher Peter Kirwan at a briefing next Monday the 23/10/2000.

Computing will continue to target the same audience but VNU has recognised that the Computing audience has expanded and become more mature. The rise of the extended Information Technology department, the E-business revolution and the explosion of information sources have all led to subtle changes in the core audience of VNU's flagship title. VNU has extensively tested the new elements in the re-design of Computing and is confident that a far sharper focus on the technology professional and decision maker has been achieved.

Computing will ensure that board-level and IT department members get comprehensive E-business information upon which to make their decisions. Computing is moving with the times and is now far more relevant to people who are interested in technology as well as Computing. With new channels such as the internet, Computing's new look and sectionalisation will ensure it captures the most innovative and current stories for its readership.

We are giving you the opportunity to come and talk to the people who have been instrumental in this redesign and will take Computing into the future.

* Meet the publisher of the corporate Computing portfolio - Martin Hill
* Meet the publisher of Computing - Peter Kirwan
* Meet the editor of Computing - Douglas Hayward

You will also be given the first opportunity to see, find out and understand the new look of Computing.

* Opportunity to see the new design/format
* Understand the overall strategy and business method behind the redesign
* Understand the marketing process and research that has gone into the redesign

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