Feeds

BT justifies increase in line rental

It's good - very good

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

According to documents seen by The Register BT has really thought hard about justifying the increase in the overall cost of its domestic line rental.

It admits that it makes a loss on line rental - a fact that is not disputed. But it's done to keep the basic cost of having a phone as low as possible, so that it is, theoretically, available to all.

The plan - which appears to work extremely well - is that BT then recoups that loss when people make phone calls.

However, in the FAQ's seen by Reg BT makes no mention of it's socially "right-on" policy.

Instead, it bangs on about providing "24 hour access to some of the worlds' most competitive call prices and a world-wide telephone network", and of giving consumers "phonebook entry and access to the '999' emergency services".

Here's an extract from BT's FAQ's about the introduction of limited unmetered calls from December 1.

Q: Why is BT increasing line rental?
A: BT's residential line rental is currently provided at a loss. This loss is recovered when customers make calls with BT. By increasing the line rental, BT is aiming to make a better return on its line rental product.

Q: Isn't line rental too expensive anyway? How do you defend yet another increase?
A: We believe that the line rental still represents good value for money. Residential customers receive 24 hour access to some of the worlds' most competitive call prices and a world-wide telephone network from one of the world's leading telecommunications companies. The line is fully maintained, with no additional charge being made for repair or call-out should things go wrong during normal working hours. When you report a fault on your telephone line we will try to ensure it is working by the end of the next working day. If we do not meet our promise, Residential customers can claim the monthly line rental for each day the line is faulty. On top of this, the quarterly rental covers services such as 1471, Phonebook entry and access to the '999' emergency services. Whilst BT is mindful of customers' concerns over rental charges, we are determined to provide our customers with a first class service 24 hours a day.

Gawd bless 'em. ®

Related Stories

BT free local calls available Dec 1
BT listens to its punters
BT to offer free local calls

Remote control for virtualized desktops

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
SAVE ME, NASA system builder, from my DEAD WORKSTATION
Anal-retentive hardware nerd in paws-on workstation crisis
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.