Feeds

Apple creates Europe-wide retail, education sales ops

European centralisation continues

  • alert
  • submit to reddit

Apple Europe's centralisation continues apace, demonstrated by today's announcement of the creation of pan-European retail and education sales teams.

As we reported previously, Brendan O'Sullivan will run the education effort, having moved on from his role of Apple UK General Manager. Mark Rogers is confirmed as his replacement in Blighty. Meanwhile, Apple France boss Thomas Lot will head the retail sales team.

Given Apple's poor showing in education sales during September - primarily a US issue - increasing its focus on that side of the business makes sense, and O'Sullivan has much experience here.

And the Mac maker's keenness on consumer market is predicated upon a strong retail presence, even though it has never really had one. To clarify: a retail presence, yes; a strong one, no, and that's something that Apple really needs to work at.

The creation of a pan-European retail sales organisation comes as hints re-appear claiming that Apple is preparing its own High Street retail outlet chain, initially in the US, but soon in other territories, given 44 per cent of its sales are outside North America. ®

Related Story

Apple sees growth despite depressed sales

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.