Semi-official: AMD European sales jump

Summertime and the living is easy

Anecdotal evidence about AMD's market share growth in Europe is turning into hard fact.

The company took 12 per cent of European microprocessor sales in July and August, compared with 8 per cent for the same period last year, according to Market research firm GfK. Intel, by contrast, accounted for 84 per cent of the market in July and August, against 88 per cent for the same period in 1999. Somewhere in the 2000 figures, VIA must be lurking.

On September 21, Intel issued a profit warning in which it blamed weak PC demand in Europe for failing to meet forecasts.

Intel is, overwhelmingly, the market leader still in Europe, and its grip is even tighter in the US, but a loss in market share does appear to be a more convincing explanation than weak demand per se..

Last week, German retail chain PC-Spezialist reported a "massive shift in demand" away from Intel towards AMD, against a backdrop of increased PC sales.

AMD's Q3 results are due Wednesday, 11 October. ®

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