Feeds

Interactive TV boom around the corner

From couch potato to e-potato

  • alert
  • submit to reddit

Boost IT visibility and business value

Interactive TV use will increase tenfold in the US over the next three years, according to IDC.

It expects around ten million NetTV activations in 2004 - up from one million last year.

The US is expected to account for around half of all use, but Net TV is also forecast to take off worldwide. Activations at a global level are will hit 19.5 million in 2004 - up from 6.1 million last year.

This means more than 81 million living rooms will sport one of these items.

"The opportunity for a new type of device that provides consumers with interactive features and that supplements or even replaces PCs is upon us," said Mary Joy Scafidi, IDC Consumer Devices program senior research analyst.

"The bandwidth is in place; the content and price points are in place; and the system capabilities are in place."

The average American household spends more than 50 hours in front of the goggle box every week - a figure which is increasing, according to IDC.

"The interactive TV market is poised to be one of the largest non-PC platforms for interactivity," said Scafidi. ®

Related Stories

BBC looks to Net as pay-per-view cash-cow
BBC signs fat Net deals
Sub £200 Internet TV hits the streets
Internet TV, M@ilTV prepare to do battle

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.