Feeds

IBM in legal-stew over rebranded servers

David and Goliath battle for tradmark

  • alert
  • submit to reddit

Internet Security Threat Report 2014

IBM's re-branding of its servers as eServers could land it in court as US company Technauts claims to have been selling servers under the same name since early 1999. The company also holds the trademark rights to the brand name.

IBM says it is not an issue because, in the words of a company spokesman: "The IBM eServer brand consists of the established e-business logo, a script e with a circle around it, and then the descriptive term "server" after it."

However, Technauts may not be so easily put off. Craig Pyne, the company's vice president of sales and marketing, said that Technauts' lawyers would be writing to IBM by the end of the week. "We take this very seriously," he said. "And we will do whatever it takes to protect the name."

And the stakes are high. IBM has committed $75 million to promote the new brand this year, and a whopping $225 million by next year. Industry watchers reckon that the total amount of money involved could be in the billions.

So it is e-pistols at dawn as far as we can tell. IBM would not comment on legal issues since it has not yet been contacted by Technauts' lawyers. ®

Related Stories

IBM's Linux-ready ZzzSeries triples big iron bandwidth

IBM servers get new name

Secure remote control for conventional and virtual desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?