Feeds

Computing to be castrated?

IT Week poised to inherit crown

  • alert
  • submit to reddit

Internet Security Threat Report 2014

UK Publishing news Computing, the slightly-less dull version of Computer Weakly, is obviously feeling the pinch and deems it necessary to embark on a redesign.

Print media has a serious problem apropos of news coverage. Sleazy webmongers such as The Reg will always beat them by days if not weeks, so a reappraisal is clearly necessary.

For the non-journos out there, a redesign works like this:

Trade rags exist on ad revenue. Weakly and Computing battle it out each week in a nasty polywrapped war on doormats across the UK on the basis of classified job ads. Whenever the highly-trained salesforce of one of these earnest publications run out of excuses for not selling enough space, the publisher calls for a redesign.

The idea is that changing from nine point Times Roman to ten point Clarendon and making all headlines lower case magically makes stories about helicopter crashes, IR35 and EDS' latest government computing cock-up somehow less dull, if not exactly exciting.

The advertisers will obviously flock back in droves, simply gagging to be part of the exciting new publishing venture, until the rival publication makes a radically-similar move a few months down the track.

That Computing redesign in full:
News reduced to 2-3 pages (no change there, then)
Smaller, glossy paper
Features to be dropped totally
Rest of paper to be sectionalised news
Name changed to Information Week

But there is another alternative.

Wacky Dutch funsters VNU, publishers of Computing, have only recently inherited a whole bunch of titles (and a handful of capable hacks) from Ziff Davis, as the US publisher pulls out of Europe to concentrate on leveraging its core competencies (whatever the Hell they are.)

Amongst the former crown jewels of Ziff Europe is the worthy and not half bad IT Week. It is produced on glossy paper, it already has a small news section and sectionalised features. It also already has 'Week' in its name.

So why not close the altzheimer-ridden Computing and go with the more viable IT Week?

But hey, what do we know about publishing? Word on the street is that more or less the opposite will happen, maybe with IT Week tumbling downmarket into the Godforsaken SME sector, an area where magazines are sent to die... ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.