Feeds

Computing to be castrated?

IT Week poised to inherit crown

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

UK Publishing news Computing, the slightly-less dull version of Computer Weakly, is obviously feeling the pinch and deems it necessary to embark on a redesign.

Print media has a serious problem apropos of news coverage. Sleazy webmongers such as The Reg will always beat them by days if not weeks, so a reappraisal is clearly necessary.

For the non-journos out there, a redesign works like this:

Trade rags exist on ad revenue. Weakly and Computing battle it out each week in a nasty polywrapped war on doormats across the UK on the basis of classified job ads. Whenever the highly-trained salesforce of one of these earnest publications run out of excuses for not selling enough space, the publisher calls for a redesign.

The idea is that changing from nine point Times Roman to ten point Clarendon and making all headlines lower case magically makes stories about helicopter crashes, IR35 and EDS' latest government computing cock-up somehow less dull, if not exactly exciting.

The advertisers will obviously flock back in droves, simply gagging to be part of the exciting new publishing venture, until the rival publication makes a radically-similar move a few months down the track.

That Computing redesign in full:
News reduced to 2-3 pages (no change there, then)
Smaller, glossy paper
Features to be dropped totally
Rest of paper to be sectionalised news
Name changed to Information Week

But there is another alternative.

Wacky Dutch funsters VNU, publishers of Computing, have only recently inherited a whole bunch of titles (and a handful of capable hacks) from Ziff Davis, as the US publisher pulls out of Europe to concentrate on leveraging its core competencies (whatever the Hell they are.)

Amongst the former crown jewels of Ziff Europe is the worthy and not half bad IT Week. It is produced on glossy paper, it already has a small news section and sectionalised features. It also already has 'Week' in its name.

So why not close the altzheimer-ridden Computing and go with the more viable IT Week?

But hey, what do we know about publishing? Word on the street is that more or less the opposite will happen, maybe with IT Week tumbling downmarket into the Godforsaken SME sector, an area where magazines are sent to die... ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.