Updated

Amazon boss Jeff Bezos is a man of his word. He said he was going to keep broadening the range of products available from the book e-tailer and he's certainly done that.

If you were to enter 'toy' into Amazon.co.uk's search engine, as an innocent bright eyed child might, you'd soon be presented with an interesting range of products from Amazon's specialist zShop retail partner Romantic Escapades.

Searching on 'toy' is fairly reasonable as the site is flagging its newly launched kids section. ®

Update

If you do the same search on Amazon.com, then click 'view all results' for the zShop listing, you get to see fluffy teddy bears, toy cars and other kids stuff. If you scroll further you get see a nice range of marital aids with pictures.

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