Feeds

Apple offers cash for Cubes

Rebate to be used to tempt buyers

  • alert
  • submit to reddit

Apple is to offer US buyers $300 cash-back in an attempt to beef up sales of its poor-selling Power Mac G4 Cube, Mac retailers have claimed.

The $300 deal, describe by resellers cited in a Cnet report, will be used to entice customers who want to buy a Cube along with an Apple monitor. If they choose Apple's bottom-of-the-range 17in CRT display, the rebate covers much of the $499 cost of the screen.

The cost of the Cube - $1799 without a display - has been cited as the main reason why buyers tempted by the computer's unique styling have decided not to put down their credit cards.

Indeed, Apple cited lower-than-expected Cube sales as one of the key reasons for its anticipated 30 per cent drop in profits for the quarter, Apple's fourth of fiscal 2000, ended 30 September.

And the company has also had to face down claims the Cube's plastic casing contains cracks. Apple maintains they are no such thing - the marks are 'mould lines', it says. It's almost certainly right, but once you're aware of them, the marks do detract from the Cube's otherwise clean lines.

Apple is no stranger to the use of rebates to encourage sales. It recently offered rebates to shift some of its older PowerBook models, and the Mac maker is believed to be planning to extend that with a $200 rebate on current PowerBooks. That is expected to clear the shelves and so pave the way for upgraded models. ®

Related Stories

Apple denies Cube is cracking
Apple sales chief quits
Apple Q4 earnings to take a kicking

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?