Feeds

Price cut sends Dreamcast sales through roof

Still has a long way to go to catch PlayStation - let alone PSX 2...

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Sega's Dreamcast appears to be winning buyers, at long last. The ill-fated 128-bit console saw average US weekly sales shoot up 156.5 per cent between 23 July and 30 September, according to market researcher PC Data.

Of course, it can't last, not with PlayStation 2 ready to hit the US console market in a couple of weeks, but it is a sign that Sega's Net-oriented strategy is beginning to pay off.

The rise in sales follows Sega's decision to cut Dreamcast's retail price by $50 and to offer a $150 rebate to any customer who signs up for its SegaNet ISP for two years. Together, price cut and rebate reduce the cost of the console to nil, and it's hard not to see the sales spike deriving from this plan.

SegaNet launched on 7 September, aimed not only at console owners but PC gamers too, again stressing Sega's shift in focus toward the Net and away from games hardware.

From 23 July to 30 September, Sega's share of the US retail and mail order channel hit just under 30 per cent, according to PC Data's numbers. However, Sony wasn't the victim. It's share, exclusively centred on the PlayStation (or PSOne, as it's now called), rose to 49 per cent. The loser was Nintendo, which saw its Nintendo 64 fall to 20.8 per cent of the market.

Still, Nintendo's overall marketshare is way ahead of Sega's, with the N64 taking 36.4 per cent of the market since January, compared to Dreamcast's 16.4 per cent. Sony's PlayStation has 47 per cent. ®

Related Stories

Sega unwraps SegaNet
Sega Dreamcast sales shrink
Sega ISP to launch 7 September
Sega to license Dreamcast, form chip JV

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.