Feeds

Price cut sends Dreamcast sales through roof

Still has a long way to go to catch PlayStation - let alone PSX 2...

  • alert
  • submit to reddit

High performance access to file storage

Sega's Dreamcast appears to be winning buyers, at long last. The ill-fated 128-bit console saw average US weekly sales shoot up 156.5 per cent between 23 July and 30 September, according to market researcher PC Data.

Of course, it can't last, not with PlayStation 2 ready to hit the US console market in a couple of weeks, but it is a sign that Sega's Net-oriented strategy is beginning to pay off.

The rise in sales follows Sega's decision to cut Dreamcast's retail price by $50 and to offer a $150 rebate to any customer who signs up for its SegaNet ISP for two years. Together, price cut and rebate reduce the cost of the console to nil, and it's hard not to see the sales spike deriving from this plan.

SegaNet launched on 7 September, aimed not only at console owners but PC gamers too, again stressing Sega's shift in focus toward the Net and away from games hardware.

From 23 July to 30 September, Sega's share of the US retail and mail order channel hit just under 30 per cent, according to PC Data's numbers. However, Sony wasn't the victim. It's share, exclusively centred on the PlayStation (or PSOne, as it's now called), rose to 49 per cent. The loser was Nintendo, which saw its Nintendo 64 fall to 20.8 per cent of the market.

Still, Nintendo's overall marketshare is way ahead of Sega's, with the N64 taking 36.4 per cent of the market since January, compared to Dreamcast's 16.4 per cent. Sony's PlayStation has 47 per cent. ®

Related Stories

Sega unwraps SegaNet
Sega Dreamcast sales shrink
Sega ISP to launch 7 September
Sega to license Dreamcast, form chip JV

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.