Feeds

Price cut sends Dreamcast sales through roof

Still has a long way to go to catch PlayStation - let alone PSX 2...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Sega's Dreamcast appears to be winning buyers, at long last. The ill-fated 128-bit console saw average US weekly sales shoot up 156.5 per cent between 23 July and 30 September, according to market researcher PC Data.

Of course, it can't last, not with PlayStation 2 ready to hit the US console market in a couple of weeks, but it is a sign that Sega's Net-oriented strategy is beginning to pay off.

The rise in sales follows Sega's decision to cut Dreamcast's retail price by $50 and to offer a $150 rebate to any customer who signs up for its SegaNet ISP for two years. Together, price cut and rebate reduce the cost of the console to nil, and it's hard not to see the sales spike deriving from this plan.

SegaNet launched on 7 September, aimed not only at console owners but PC gamers too, again stressing Sega's shift in focus toward the Net and away from games hardware.

From 23 July to 30 September, Sega's share of the US retail and mail order channel hit just under 30 per cent, according to PC Data's numbers. However, Sony wasn't the victim. It's share, exclusively centred on the PlayStation (or PSOne, as it's now called), rose to 49 per cent. The loser was Nintendo, which saw its Nintendo 64 fall to 20.8 per cent of the market.

Still, Nintendo's overall marketshare is way ahead of Sega's, with the N64 taking 36.4 per cent of the market since January, compared to Dreamcast's 16.4 per cent. Sony's PlayStation has 47 per cent. ®

Related Stories

Sega unwraps SegaNet
Sega Dreamcast sales shrink
Sega ISP to launch 7 September
Sega to license Dreamcast, form chip JV

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.