Feeds

Apple retail chain plan back on agenda

Hints come together to suggest important announcements soon

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Apple's plan to open a series of Gateway-style retail outlets appears to be nearing realisation, if the claim by Gateway supremo Jeffrey Weitzen that the Mac maker has been attempting to poach his staff is anything to go by.

"Apple is serious [about opening its own stores] because they've been trying to hire our people," Weitzen told the Wall Street Journal.

A report in today's WSJ goes on to cite sources briefed by Apple staffers who claim the company plans to open stores in five of the ten busiest US retail centres. That ties in with rumours that Apple will announce the chain early next year.

Hints that Apple is considering a move into retail emerged back in June 1999. The parallel with Gateway was clear, given Apple's decision to go direct via the Web, and claims that made by Gateway that its own stores generate about the same margins as online sales.

The WSJ's sources note that no firm decision has been made on Apple's choice of retail locations - or even whether it wants to get into retail at all. But, as MacCentral points out, Apple has signed up a series of senior staffers who have retail experience, including Allen Moyer, formerly of Sony US, Ron Johnson, merchandising director at Target Corp. and in recent months George Blankenship, a real-estate executive from The Gap.

And don't forget, The Gap's CEO, 'Mickey' Drexler, sits on Apple's board.

Apple's retail plan has been said to centre on showroom-style outlets hooked up to the online AppleStore, which will act as their fulfillment operation, reducing the need for both staff and local warehousing facilities.

How all this will sit with Apple's retail partners like CompUSA and Sears isn't hard to imagine, but if Apple can do direct to end users without provoking a massed reseller rebellion, it should be able to figure this one out. Careful selection of sites is the one way of preventing direct competition with channel partners, as are jointly-owned or franchised outlets.

Finally, let's not forget Apple's profit warning, with its suggestions of rethought strategies. Apple needs to get sales up, and it may feel, with its mainstream consumer computing focus, that now is the right time to take its systems as close to those buyers as it can. ®

Related Stories

Apple Q4 earnings to take a kicking
Apple ponders own US retail chain
Apple plots direct-only sales
Apple dealer cull makes sense

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?