Feeds

End of road for CharlotteStreet

Makeover for Women's portal

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Associated New Media is binning CharlotteStreet, the brand name for its women's portal, in favour of a new identity as femail.co.uk. The relaunch is supposed to take place in a couple of months time.

At last the company, part of the Associated Newspapers Group, has had the sense to leverage off Femail, a popular section in the Daily Mail, a mid-market tabloid which boasts the highest proportion of female readers of any British newspaper.

And good riddance to CharlotteStreet - it was always a crap name, anyway. But we wonder how much of the Web site's funds - at launch day in October 1999, it was backed with funds to the tune of $14.4 million - went on marketing that entirely disposable name. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?