Feeds

Sony slashes US PlayStation 2 allocation to 500k units

We can't make enough of 'em, admits Japanese giant

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Sony has confessed it's not going to be able to supply enough PlayStation 2s to meet demand when the console makes its US debut late next month.

In fact, it is cutting the number of machines it intends to ship by half. Sony had planned to pump one million units into the US market on launch, but that has now been hacked back to a mere 500,000 consoles.

We're not surprised. Sony has already had to delay the console's European launch to ensure it could focus production on the US market. Originally set to arrive over here on the same date as it launches in the US, 26 October, the PlayStation 2's Euro debut won't happen until late November.

Even as far back as last May, Sony's sales and shipment predictions provided a tacit admission that US demand would not be met.

The problem now appears to be one of production. According to a Sony spokeswoman cited by Reuters, PlayStation 2 manufacturing is running about a month behind schedule.

"Our monthly production capacity will reach one million units in October, so there is no change in our production plans for the end of the business year [31 March],'' she said.

In other words, we'll meet production projections, but not until much closer to the final deadline. That might not be much of a problem under normal circumstances, but we're coming rapidly up on the Christmas sales period, and Sony is betting on PlayStation 2 being a big hit over the holiday season.

Sony said yesterday it plans to boost production at the end of the year, allowing it to reach its 1 April 2000 to 31 March 2001 global sales target of ten million units. Three million of them will have been sold in the US, according to Sony's scheme. The company has already shipped well over three million units to the Japanese market.

Only this week, Paul Finnegan, head of UK games publisher Rage Software warned that Sony was facing problems meeting demand for its next-generation console. And that, he predicted, would have a pretty negative impact on the games market.

Sony's investors aren't too happy either. Shares fell 6.42 to 10,640 after news of the production problem emerged yesterday. ®

Related Stories

UK software boss warns of PlayStation 2 famine
PlayStation anticipation casts shadow on games sales
PlayStation 2 just about to sell out
Sony admits PlayStation 2 Euro launch delay
Sony ships 3m PlayStation 2s in five months
Sony aims to quadruple PS2 output
US PlayStation 2 supply won't meet demand says Sony

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.