Bertelsmann goes Net crazy

Content deals and staff get PCs for £1

  • alert
  • submit to reddit

Security for virtualized datacentres

Bertelsmann, which describes itself as "the most international media company", has gone mad for the Internet (probably because it has a big stake in every other kind of media). Not only has it started up a new venture with iSyndicate to get in the content provision market but it is also offering employees dirt cheap PCs/laptops just so they can "enjoy the Internet experience".

The joint venture with iSyndicate will be just that: 50:50. It'll be called "iSyndicate Europe", headquartered in Hamburg (with London acting as second-in-command) and make use of both companies content deals. Bertelsmann, gets to wear the trousers though and decides who to appoint as CEO. It will also take a four per cent stake in iSyndicate.

As for employees of Bertelsmann, well, their Christmas has come early. The company is offering all 70,000 of them a chance to buy a PC with printer or a laptop for the grand sum of £1. And they get to take it with them if they leave the company. Cough up £240 and they get a higher spec machine.

Why is it doing this? Because it wants you as an employee to "immerse yourself in the world of the Internet!" The fact that it could all be written off against profits is also an advantage. Bertelsmann has its finger in just every media pie from publishing and music companies, to book and music clubs, to magazines and newspapers, to television and radio stations etc etc - it is the largest media company in Europe. Want brand names? Random House, BMG, RTL, Bol.com, cdnow, barnesandnoble.com. ®

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story


Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.