Bertelsmann goes Net crazy

Content deals and staff get PCs for £1

  • alert
  • submit to reddit

Build a business case: developing custom apps

Bertelsmann, which describes itself as "the most international media company", has gone mad for the Internet (probably because it has a big stake in every other kind of media). Not only has it started up a new venture with iSyndicate to get in the content provision market but it is also offering employees dirt cheap PCs/laptops just so they can "enjoy the Internet experience".

The joint venture with iSyndicate will be just that: 50:50. It'll be called "iSyndicate Europe", headquartered in Hamburg (with London acting as second-in-command) and make use of both companies content deals. Bertelsmann, gets to wear the trousers though and decides who to appoint as CEO. It will also take a four per cent stake in iSyndicate.

As for employees of Bertelsmann, well, their Christmas has come early. The company is offering all 70,000 of them a chance to buy a PC with printer or a laptop for the grand sum of £1. And they get to take it with them if they leave the company. Cough up £240 and they get a higher spec machine.

Why is it doing this? Because it wants you as an employee to "immerse yourself in the world of the Internet!" The fact that it could all be written off against profits is also an advantage. Bertelsmann has its finger in just every media pie from publishing and music companies, to book and music clubs, to magazines and newspapers, to television and radio stations etc etc - it is the largest media company in Europe. Want brand names? Random House, BMG, RTL, Bol.com, cdnow, barnesandnoble.com. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
'Aaaah FFS, 'amazeballs' has made it into the OXFORD DICTIONARY'
Plus: 'EE, how shocking, ANOTHER problem I face with your service'
prev story


Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.