AMD confirms enterprise push

Scaling up with MP Athlons

Via Technology Forum The vice president of sales and marketing for AMD in Asia Pacific today confirmed that pushing into the commercial and enterprise market was a high priority for the firm.

That follows a presentation AMD recently gave to its resellers in which it was marshalling coop funds to encourage sales of workstations and servers into that marketplace, reported here at the weekend.

Raymond Lee started off with a dig at Intel, saying: "We ship our fastest processors in good quantities, unlike our competitor. Our processor presents opportunities in both the commercial desktop and the enterprise."

Lee said: "Our prcessor presents opportunities in the commercial desktop and the enterprise. We see AMD can deliver a high performance multi-processing solution for one to two way server and workstation machines.

"We want to be see as the leader and we need partnership. We work with industry leaders like Via to launch industry standard platforms."

Lee said that AMD saw DDR memory as the future memory platform, largely based on feedback from its customers. The firm will introduce its 760 chipset this fall, using DDR memory, with a 760MP (multiprocessing) chipset "to follow soon after," he said.

"We are confident DDR will become a memory industry standard," he said.

AMD is also working with others on the ACR (advanced communication riser) platform, which will have backwards compatibility with AMR, he said. "The standard is ready," he added, but gave no clear indication as to when we would see it implemented. Intel's CNR solution, he suggested, missed important functionality, not offering a single RJ11 interface for the user for V90, DSL and HomePNA. The slot will have a reversed configuration so that old cards cannot be entered into the new slot.

He also talked at some length about AMD's LDT (lightning data transport) technology, and showed slides which offered the possibility of four way and eight way Athlons working in one system, while also supporting Infiniband, PCI-X, PCI 64/66 and the South Bridge.

LDT will support 6.4Gbps per link, which he said was a 20 times increase on current bandwidth. "It complements PCI and SIO and is not a competitor," he said.

Machines, which are likely to be four way Athlons, will use LDT to provide a high end AMD infrastructure by early next year, he said.

Lee also briefly talked about AMD's X86-64 technology. He said it would have a minimal effect on motherboard designs, and also reduced the complexity posed to IT staff if they attempt to make 32 and 64 bit systems to work together.

"Unlike our competitor, we do not force customers to choose one instruction set over another," he said. "We firmly believe this is the right approach for 64-bit computing.

"Focusing on customers is the only way to survive, and no single company can dictate the technology," he said. ®

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