Feeds

IBM's Olympic brand madness

Any other make of computer has to be taped up

  • alert
  • submit to reddit

Mobile application security vulnerability report

IBM is among a range of other "global brands" to have gone completely insane and paid for the privilege of removing competitors from the confines of the Sydney Olympics. In the good old days, corporate sponsoring consisted of billboards and logos on tickets etc etc but now where money is more important than anything else (this is the Olympics for chrissakes), sponsors are asked (and happily pay) to cough up more cash to have competitors removed.

People entering the Olympic gates are searched for knifes, bombs ... and Pepsi cans. We're serious. Possessing a can of Pepsi is enough to block entry because Coca-Cola is one of the sponsors. There is also an official beer and an official wine - don't think you're allowed to drink anything else. Whatever happened to the capitalist idea of choice?

Anyway, the interesting thing with IBM is that it was simply impossible to restrict people to IBM kit. And so it went for the next best thing - all non-IBM brands have to have black tape put over the logo. Honestly. We only wish we were there to create havoc by rushing about with a Time machine (untaped!) under our arm. Or perhaps an HP laptop with its initials proudly shining out. Can you imagine the knock-on effects? The whole world would fall apart.

This kind of lunacy is almost too much to take in. The Australian government even had to pass special laws to restrict advertising from other non-sponsor companies. What is going on? Is there nothing in the world that's soul can't be bought for a wodge of cash? Scary stuff indeed.

Personal experience for what it's worth

On a personal sidetrack, I was disgusted to find at a music festival this summer that I had the grand choice of one beer - won't say which but it's a top "brand" and tastes like shit. In the press area, this expanded to two. Why should I have to drink just one drink. I don't like it and it's going to make me like it less if I'm forced to drink it (well, actually, we resorted to smuggling).

One band that wasn't featured in any of the festivals was Radiohead. Why? Because it refused to play anywhere where there were corporate logos. Think of it this way: if you have a lot of bands, and a lot of people that will pay to see those bands, why do you need huge posters of multi-billion pound companies shoved in your face every two minutes? Anyone else getting increasing sick of all this? ®

Related Story

Olympics shaft the Internet

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.