Feeds

IBM distracts Olympic athletes with email

Brit swimmers are probably up for it

  • alert
  • submit to reddit

Build a business case: developing custom apps

IBM plans to keep athletes busy at this year's Olympic Games.

That's if the world's sporting elite find themselves with time to spare between limbering up for races in their hectic schedule.

IBM has set up two Internet cafés at the games - one floating in Sydney's Darling harbour for the general public, and another in the Olympic village solely for athletes.

Both apparently resemble a beach to fit in with the Ozzie theme, and are decorated with oversized surfboards. Each holds around 50 PCs.

IBM wants fans to email their favourite athletes - individually or in teams - for free through its FanMail Website. It then expects sportsmen and
women to reply to these notes of cyber-adoration.

No mean feat - at the Nagano Olympic Winter Games in 1998 fans from 126 countries sent more than 300,000 messages to weary athletes.

But Big Blue sees the Surf Shacks as useful relaxing tools for the 10,000 athletes at this year's games. "They can get their mind off things - and the
Internet is the perfect way to do it," said one IBM representative. ®

Related Stories

Olympics fingered by satirists
Olympic bosses sue 1800 cybersquatters
IBM launches slim jim ThinkPad X

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?