Feeds

IBM distracts Olympic athletes with email

Brit swimmers are probably up for it

  • alert
  • submit to reddit

Build a business case: developing custom apps

IBM plans to keep athletes busy at this year's Olympic Games.

That's if the world's sporting elite find themselves with time to spare between limbering up for races in their hectic schedule.

IBM has set up two Internet cafés at the games - one floating in Sydney's Darling harbour for the general public, and another in the Olympic village solely for athletes.

Both apparently resemble a beach to fit in with the Ozzie theme, and are decorated with oversized surfboards. Each holds around 50 PCs.

IBM wants fans to email their favourite athletes - individually or in teams - for free through its FanMail Website. It then expects sportsmen and
women to reply to these notes of cyber-adoration.

No mean feat - at the Nagano Olympic Winter Games in 1998 fans from 126 countries sent more than 300,000 messages to weary athletes.

But Big Blue sees the Surf Shacks as useful relaxing tools for the 10,000 athletes at this year's games. "They can get their mind off things - and the
Internet is the perfect way to do it," said one IBM representative. ®

Related Stories

Olympics fingered by satirists
Olympic bosses sue 1800 cybersquatters
IBM launches slim jim ThinkPad X

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.