Feeds

You'll never have to name that tune again

A truly daft use of advanced technology

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Here's an interesting idea that will never work. Sony has come up with an amazing way for you never to miss out on a particular song again. Using this staggering piece of machinery - called an eMarker - you can track down any song you hear on the radio. No more waiting for mumbling DJs or forgetting the name of that band.

Oh no, using the plastic orange oval (designed as a keyring thang) all you have to do when you hear that amazing tune is click a button. That's it. Then plug the eMarker into your PC and type in the name of the radio station et voila - not only the name of the tune and the band but also extra info, audio clips of it and other songs from that band, links to CD retailers and any other nonsense that can be attached to this unique marketing device.

Sounds amazing don't it? Well, no, not really. The incredible eMarker is essentially a clock with a PC port. Assuming you know the radio station you were listening to - which you won't - this piece of kit (going for $19.99 in the US) could be overridden by that odd habit of looking at your watch.

Plus, how many times have you felt the need to do this in, say, the last ten years? Are you going to carry round an orange oval for your entire life in the vain hope that you're capture that one song you were after? No, you're not. If you buy one of these we're afraid that you are a gizmo geek and there is nothing we can do for you.

Wanna know more? So did we. For example, how it links to the PC etc etc (probably USB). However, after a six-hour PR delay (still haven't got back) and a scouring of Sony's catalogues we still have no more information on the bleedin thing. Probably just as well.

Apart from that, not a bad idea. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.