Press Release of the Week: fresh fruit nonsense

Something went wrong somewhere along the line

Received today: "BLACKBERRIES MAKE RIPE PICKINGS FOR ASPS. Following recent debate about the future of the application service provider (ASP) industry, Mi8 points to the launch of new mobile devices such as Blackberries to spur the steady growth. Mi8 is the only UK ASP to offer access to Microsoft Office, Outlook and Exchange via the Internet, delivering location-independent access to corporate applications. Early adopters of ASPs; mainly small businesses and start-ups…" etc etc, you know the sort of thing.

What the problem with that you ask. Well, the fact that everyone that looked at it got to the second or third paragraph and asked: "What the Hell are blackberries?" Perhaps this was a disingenuous attempt to get journalists to write about it by appealing to their egos. It may work too - you'd be surprised how many journos won't ask the obvious question because their ego won't let them pretend that they don't know everything. Otherwise it is an exceptionally poor press release.

We decided to check out these blackberries and did some online searches. After wading through various poems, picking parties, fruit enthusiasts we found something IT-based. "Blackberries is a multiplexing DNS-based blacklist server written in Perl. It accepts DNS queries, asks a configurable list of real DNS-based blacklists about the name, and returns a blacklist indication if any respond positively. You can use this information in your MTA to decide whether or not to accept mail from a given address."

So there you have it. Maybe. ®

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