Ensure Ease of Recovery with Asigra’s Agentless Software

Received today: "BLACKBERRIES MAKE RIPE PICKINGS FOR ASPS. Following recent debate about the future of the application service provider (ASP) industry, Mi8 points to the launch of new mobile devices such as Blackberries to spur the steady growth. Mi8 is the only UK ASP to offer access to Microsoft Office, Outlook and Exchange via the Internet, delivering location-independent access to corporate applications. Early adopters of ASPs; mainly small businesses and start-ups…" etc etc, you know the sort of thing.

What the problem with that you ask. Well, the fact that everyone that looked at it got to the second or third paragraph and asked: "What the Hell are blackberries?" Perhaps this was a disingenuous attempt to get journalists to write about it by appealing to their egos. It may work too - you'd be surprised how many journos won't ask the obvious question because their ego won't let them pretend that they don't know everything. Otherwise it is an exceptionally poor press release.

So there you have it. Maybe. ®

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