Feeds

Sony Palm PDA sells out on first day

Surprise, surprise... not

  • alert
  • submit to reddit

Security and trust: The backbone of doing business over the internet

Sony's Palm-based PDA, the Clié, managed to sell out during its first day on sale in Japan, proof if you need it, that anything with a Sony badge will just fly off the shelves, even if related products haven't proved too popular.

The target of Japanese consumers' interest is the colour version of the Clié, for which demand has been so high that retailers don't expect most customers to get their hands on the device for at least a month. Sony has been taking orders online since 21 August, but was forced to stop doing so on 2 September because of the sheer volume of requests for the new device.

That said, if buyers chose to satisfy themselves with a monochrome Clié, they can have one now, stores told Reuters.

''Orders turned out much better than our initial forecast,'' a Sony spokesman told the news agency.

Yeah, right. Sony has such a knack of pitching demand predictions just below the level consumer interest finally reaches, that it's pretty clear the company is holding back on supply to boost interest in the product. So this week demand for colour Cliés apparently outstrips supply just as demand for PlayStation 2s around the console's March debut outstripped Sony's claimed ability to send them out of the factory door.

It certainly isn't anything to do with global component shortages - Sony's spokesman said these would not affect Sony's production. Interestingly, he wouldn't say what Sony's sales predictions were or how they would change on the basis of Monday's debut. And if that doesn't convince you Sony had the whole thing mapped out beforehand, nothing will.

Palm, meanwhile, can't help but be pleased with the news. It has been trying to crack the Japanese PDA market for some time, having failed to achieve the level of success it's had in Europe and the US thanks to the strength of rivals Sharp and Casio in the Japan. Palm is working hard to persuade more Japanese consumers to buy into the Palm way of managing personal data, and Sony's success will go a very long way to helping it attain its goal of market leadership.

Japanese PDA shipments are set to exceed one million units by the end of the year, up from 600,000 units in 1999, according to the Gartner Group. It is set to hit two million units next year. ®

Related Stories

Sony Palm-based PDA makes US debut
Sony unveils content site for Palm PDAs
Sony unveils 'PalmPowered' entertainment PDA
Palm, DoCoMo begin joint development talks
PlayStation 2 to sell out this weekend

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.