Feeds

Sony Palm PDA sells out on first day

Surprise, surprise... not

  • alert
  • submit to reddit

The essential guide to IT transformation

Sony's Palm-based PDA, the Clié, managed to sell out during its first day on sale in Japan, proof if you need it, that anything with a Sony badge will just fly off the shelves, even if related products haven't proved too popular.

The target of Japanese consumers' interest is the colour version of the Clié, for which demand has been so high that retailers don't expect most customers to get their hands on the device for at least a month. Sony has been taking orders online since 21 August, but was forced to stop doing so on 2 September because of the sheer volume of requests for the new device.

That said, if buyers chose to satisfy themselves with a monochrome Clié, they can have one now, stores told Reuters.

''Orders turned out much better than our initial forecast,'' a Sony spokesman told the news agency.

Yeah, right. Sony has such a knack of pitching demand predictions just below the level consumer interest finally reaches, that it's pretty clear the company is holding back on supply to boost interest in the product. So this week demand for colour Cliés apparently outstrips supply just as demand for PlayStation 2s around the console's March debut outstripped Sony's claimed ability to send them out of the factory door.

It certainly isn't anything to do with global component shortages - Sony's spokesman said these would not affect Sony's production. Interestingly, he wouldn't say what Sony's sales predictions were or how they would change on the basis of Monday's debut. And if that doesn't convince you Sony had the whole thing mapped out beforehand, nothing will.

Palm, meanwhile, can't help but be pleased with the news. It has been trying to crack the Japanese PDA market for some time, having failed to achieve the level of success it's had in Europe and the US thanks to the strength of rivals Sharp and Casio in the Japan. Palm is working hard to persuade more Japanese consumers to buy into the Palm way of managing personal data, and Sony's success will go a very long way to helping it attain its goal of market leadership.

Japanese PDA shipments are set to exceed one million units by the end of the year, up from 600,000 units in 1999, according to the Gartner Group. It is set to hit two million units next year. ®

Related Stories

Sony Palm-based PDA makes US debut
Sony unveils content site for Palm PDAs
Sony unveils 'PalmPowered' entertainment PDA
Palm, DoCoMo begin joint development talks
PlayStation 2 to sell out this weekend

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.