Feeds

Och aye! Amazon's Highland PR stunt

Lucky old two millionth customer: free goods and a chance to meet Amazon's UK MD!

  • alert
  • submit to reddit

High performance access to file storage

Amazon's has been having a bit of a rough ride recently, so while we don't approve of abusing your customers' trust by selling their information or surreptitiously fixing prices, we thought we'd run with its PR stunt - which is going on even as we speak.

That's right, Valerie McCluskie is Amazon.co.uk's two millionth customer and as such she was given a couple of grand to spend online on what she wanted. But not only that, the UK MD of Amazon, one Steve Frazier, is travelling to her house (along with his PR woman) to deliver the goods in person.

And here comes the dynamic angle: she lives in Inverness! Which just goes to show how amazing Amazon really is. Just think of it - if it wasn't for Amazon, dear old Valerie would be stranded without her copy of Hearts in Atlantis by Stephen King or would be unable to get down to Let it bleed or Sting's new album (not sure about that one). And it was her first ever order!

Which is amazing good luck when you think about. It wouldn't have quite so impressive if Joe Bloggs, a regular customer who lives where Amazon is based in Slough, had bought a book on fly fishing. Not that we're suggesting Valerie wasn't the exact two millionth customer, we're just remarking on the fortunate nature of it.

And those of you who remain cynical that the trip to Inverness is PR puff, we have just spoken to the Amazon PR woman Christina Smedley and she is indeed in Inverness, awaiting Valerie as we speak (apparently Valerie arranged to meet them elsewhere before they went to her home). Our only concern is that Steve and Christina will be stranded in Scotland due to the fuel crisis. However Amazon's head office has informed us that there is definitely enough fuel in the plane for a return journey. Phew. ®

Related Stories

Amazon's Loyalty Tax: IE users pay more
Amazon makes regular customers pay more
Amazon's new privacy regs may backfire
Bubble economy gurus rate Amazon's pricing wheeze

High performance access to file storage

More from The Register

next story
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.