Feeds

Och aye! Amazon's Highland PR stunt

Lucky old two millionth customer: free goods and a chance to meet Amazon's UK MD!

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Amazon's has been having a bit of a rough ride recently, so while we don't approve of abusing your customers' trust by selling their information or surreptitiously fixing prices, we thought we'd run with its PR stunt - which is going on even as we speak.

That's right, Valerie McCluskie is Amazon.co.uk's two millionth customer and as such she was given a couple of grand to spend online on what she wanted. But not only that, the UK MD of Amazon, one Steve Frazier, is travelling to her house (along with his PR woman) to deliver the goods in person.

And here comes the dynamic angle: she lives in Inverness! Which just goes to show how amazing Amazon really is. Just think of it - if it wasn't for Amazon, dear old Valerie would be stranded without her copy of Hearts in Atlantis by Stephen King or would be unable to get down to Let it bleed or Sting's new album (not sure about that one). And it was her first ever order!

Which is amazing good luck when you think about. It wouldn't have quite so impressive if Joe Bloggs, a regular customer who lives where Amazon is based in Slough, had bought a book on fly fishing. Not that we're suggesting Valerie wasn't the exact two millionth customer, we're just remarking on the fortunate nature of it.

And those of you who remain cynical that the trip to Inverness is PR puff, we have just spoken to the Amazon PR woman Christina Smedley and she is indeed in Inverness, awaiting Valerie as we speak (apparently Valerie arranged to meet them elsewhere before they went to her home). Our only concern is that Steve and Christina will be stranded in Scotland due to the fuel crisis. However Amazon's head office has informed us that there is definitely enough fuel in the plane for a return journey. Phew. ®

Related Stories

Amazon's Loyalty Tax: IE users pay more
Amazon makes regular customers pay more
Amazon's new privacy regs may backfire
Bubble economy gurus rate Amazon's pricing wheeze

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?