Feeds

HP wants to spank you with its Superdome

Does it think we need discipline?

  • alert
  • submit to reddit

Top three mobile application threats

Hewlett Packard wants to do more than impress you with its latest server launch, it wants to spank you with it - hard.

The US vendor unveiled its Superdome 9000 server in New York today - promising 'the world's most powerful, flexible and available UNIX computing platform'.

At a swanky Wall Street hotel, members of the press were herded into the grand ballroom to catch pearls of wisdom from HP CEO Carly Fiorina and a glimpse of the machine.

According to Fiorina, 14 months ago HP was getting pulverised in the dotcom space - or in her words, it had left a "hole large enough for the competition to drive a truck through". She said the situation had now changed at the low end of the market, and added that with the Superdome "we will change the game at the high end."

HP claims the server, which looks like a cross between a very large fridge freezer and a coffee vending machine, runs at twice the speed of HP's current fastest offering - the V-Class server, and it expects to increase speeds three-to-fourfold in the future.

As with some of HP's (and IBM's) existing schemes, Superdome will be sold under a utility-type pricing model (capacity on demand) which lets customers only pay for what they use - like electricity or the phone. HP can ship extra CPUs with the product and customers will pay to turn them on or off.

The machine is IA-64-ready - the multi-operating system architecture currently supports HP-UX 11i (the latest version of HP's UNIX OS), but will also be able to support HP-UX, Windows NT and Linux simultaneously in the future, the company said. Each server holds 32 processors, with a maximum of 256GB memory and around 110 PCI slots.

HP is also pushing the services angle with this announcement - amidst talk of 'reinventing HP's culture', it has apparently been busy training thousands of sales reps, consultants and services for a mysterious new sales and services model.

After slagging off the competition - ie. IBM and Sun - Duane Zitzner, president of computing systems at HP, labelled the Superdome 'spank'. According to Zitzner, 'spank' is the latest cool word in the Big Apple, and he reckons this 'mother of all computers' is 'one bad spank machine'. But then he would. ®

Related Stories

HP preps Superdome service Trojan horse
HP in talks to buy PCW's consulting biz for $18 billion

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.