Feeds

VNU pays £16 million for URL cock-up

A 320,000 times mark-up in just over a year. Now that's financial management

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

Dutch publisher VNU has coughed up £16 million to get involved with Randsatd Holding, the owners of job site newmonday.com, thanks to a hideous URL cock-up last year.

The company has marketed and invested heavily in its own IT job site, jobworld.co.uk, but forgot to register jobworld.com, which was gladly snapped up by IDG. The way the Internet world works means that for all the millions pumped into the .co.uk site, a sizeable proportion of those interested went straight to jobworld.com.

To extricate itself from this monster error, it has eventually found a (costly) solution in the form of newmonday.com. What does £16 million buy you? A mirror site of jobworld.co.uk as newmonday's UK branch. Just goes to show it really does pay to think before you leap. ®

Related Story

So what is the difference between Jobworld.com and Jobworld.co.uk?

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.