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AMD to axe prices again October

Intel plays Alice Red Queen game

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Newport Beach Sources close to AMD in the US say the firm will make an attempt to queer Intel's Pentium 4 pitch by once more slashing prices on its microprocessors .

Intel, in a bid to position its Pentium 4 platform correctly, is to drastically slash the price of its still rare Pentium III 1GHz Pentium III in October, according to an updated roadmap by chip analyst Bert McComas, which can be found here.

It will cut the price of that part to around $465, but that will not be enough to still compete with AMD, the sources said.

Although we do not have specific price details yet, we will have, soon enough. AMD is keeping its prices as close to its chest as it can.

Currently, AMD's top end parts are priced well below equivalent Pentium III prices, as revealed here earlier.

During this year, AMD has repeatedly taken the price battle to its much bigger rival, which is now playing catch up, a complete reversal of the plot which used to prevail pre-2000.

Interestingly, Ace's Hardware has published an iWill roadmap which is pointing towards big double data rate (DDR) announcements, also in October. iWill, a Taiwanese mobo maker which mostly focuses on the server market, was an Intel only house until November last year. ®

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