Feeds

Sega unwraps SegaNet

Aims at PC online gamers as well as console owners

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Sega today launched SegaNet, its ISP and online gaming service aimed at both PC users and owners of its own games machine, Dreamcast, as expected.

The move marks an attempt by Sega to explore revenue sources beyond its traditional games console and software sales. Dreamcast has arguably done rather less well than Sega hoped, overshadowed by Sony's PlayStation 2, to the extent that the company has even mooted getting out of the hardware business altogether.

As an initial step, Sega is chasing a share of the online gaming market, estimated by market researcher IDC to be worth $1-2 billion within the next couple of years. That Sega is looking beyond the console market is evidenced by its support for PC users, who it hopes will turn to SegaNet for faster connection speeds and thus better gameplay.

Besides, the PC dominates the online gaming world, and Sega would have to be pretty dim to try an build major market share without it. Dreamcast's lead over PlayStation 2 - such as it is - may help it move quickly into the online gaming space, but only PC support can bring in the revenues Sega really needs.

And if it encourages more Dreamcast sales along the way, so much the better for the company.

Sega said it would offer a $150 rebate to Dreamcast buyers who subscribe to SegaNet's $21.95 monthly subscription for at least 18 months. Sega has just dropped Dreamcast's price to $149. Anyone who's already bought a Dreamcast will get 50 hours' free trial usage, the company said. ®

Related Stories

Dreamcast bundled with DVD to take on Playstation 2
Dreamcast sales shrink
Sega ISP to launch 7 September
Sony ships 3m PlayStation 2s in five months
Sega US preps free Dreamcast lure for its ISP
Sega moots console hardware exit

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.