Feeds

BT signs up with Yahoo!

Content deal for mobile phones

  • alert
  • submit to reddit

Security for virtualized datacentres

BT has signed a deal with Yahoo! to take the content provider's WAP content and services over BT's Genie portal (market-leading, one million customers apparently). The two have also said they will co-market the alliance both on the Internet and in traditional advertising. It's not known if any money is changing hands, if the agreement is exclusive or what its timespan is.

The deal will see BT WAP customers gain access to Yahoo!'s range of goods such as Mail, Calendar, Address Book, Finance, Weather, News etc etc by clicking onto the "Web portals" directory on the main WAP screen.

It should also be expanded to include BT's other European mobile companies, Viag (Germany), Telfort (Netherlands) and Esat Digifone (Ireland).

This is a good move for both parties. Yahoo! was looking a little scared as mobile phone companies decided they were going to run info portals for themselves rather than simply pay for access to others'. BT on the other hand was simply looking out of touch and slow. It also helps BT in its closed-portal policy - at least there's something worth looking at now (on a tiny, irritating screen - clicky clicky click). ®

Related Stories

Orange beats Cellnet in lift and death situation
Cellnet GPRS broadband offering sounds strangely narrow
Out come the gadget freaks for Cellnet WAP service

Choosing a cloud hosting partner with confidence

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.