Feeds

Dr Spinola's three laws of PR

You know it makes sense

  • alert
  • submit to reddit

Build a business case: developing custom apps

The one and only Doctor SpinolaWhile science fiction author Isaac Asimov is credited with coming up with the three laws of robotics, designed to govern the behaviour of artificial lifeforms, the fact is that he blatantly stole the concept from my seminal paper The three laws of PR Puffery, published back in the 1950s.

Those laws in full:

First Law No spin paramedic will refuse to buy a journalist a drink, or through inaction allow a journalist to go thirsty.

Second Law A spin paramedic will obey all orders given by a client, unless this contravenes the first law.

Third Law A spin paramedic will protect his own existence by the creation of huge invoices by strict adherence to the first law.

The little-known fourth law, "A spin paramedic will always tell the truth about his clients, their products and services", quickly fell into disuse. ®

Boost IT visibility and business value

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.