Feeds

We will block Napster at source – Sony exec

Even your PC will become a music biz vs Napster battleground

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

If the Recording Industry Association of America doesn't zap Napster, Sony certainly will.

At least that's what Sony Pictures Entertainment US senior VP Steve Heckler told attendees at the Americas Conference on Information Systems 2000 this past weekend.

"The [music] industry will take whatever steps it needs to protect itself and protect its revenue streams," Heckler said. "It will not lose that revenue stream, no matter what."

Fair enough, you might think. That is after all the reason behind the RIAA's legal action against Napster, though it's nice to have an industry executive admit that the case is about control of "revenue streams". Sony Pictures Entertainment operates alongside Sony Music Entertainment, an RIAA member.

But Heckler's comments, as reported by the U-Wire Web site, US news service aimed at college students, get better: "Sony is going to take aggressive steps to stop this. We will develop technology that transcends the individual user. We will firewall Napster at source - we will block it at your cable company, we will block it at your phone company, we will block it at your [ISP]. We will firewall it at your PC.

"These strategies," Heckler told conference attendees, "are being aggressively pursued because there is simply too much at stake."

Particularly for Sony, which is aggressive basing its digital content strategy around the ability to sell music and movies into the home via broadband Net connections and (ideally) PlayStation 2 consoles.

Of course how practical and effective are the strategies Heckler outlined remains to be seen, and his comments should perhaps be read more in the light of what could happen if Napster wins the legal battle - which seems pretty unlikely right now. Building Napster-blocking technology into browsers and other Web-enabled apps and devices is plausible, but would depend on universality to be effective - and there are plenty of OSes and system that Sony and others would not be able to get its code into.

Point is, though, the powers that be in the music and entertainment industries are not going to let this one lie. ®

Related Stories

Full Coverage: the RIAA vs Napster

Related Link

U'Wire's coverage of Heckler's Napster comments

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.