Feeds

Dr Drew raises spectre of paid-for content

It'll never work people say (but we wish it would)

  • alert
  • submit to reddit

High performance access to file storage

Sex and health site Dr Drew has announced the results of its own survey that says users will happily pay for personalised content. Of the 15,000 people that responded, 74 per cent said they would like a personal service and 56 per cent said they would pay for it.

Dr Drew's CEO, Curtis Giesen, claimed folk wanted an anonymous and individual service and would be willing to cough up for just that. However, a whole swathe of analysts have poured cold water on the idea, saying that people will not pay for the information when they can get it for free elsewhere. It would have to offer something pretty unique and Dr Drew's content is not all that different to anybody else's, said one.

It's the old argument reborn - people happily pay a premium in most industries if they feel they are getting a better service. But then overriding the Internet's culture of everything-for-free will not be an easy job. The early dreams of charging for content dissolved fairly quickly, forcing Web companies to find new ways of getting hold of some cash - selling visitor information and going for an IPO are two of the most popular.

But are we rapidly reaching a point where enough people are online and where the sheer quantity of information available makes premium charged-for products a possibility? Perhaps. And healthcare is certainly one area where people are very interested in a closely defined area of information. If a relative has a particular medical concern, it's not inconceivable that you would pay for automatically sent information on that condition.

However, it would take a brave company to write such a personalisation scheme into its business plan. We're not too sure that Dr Drew is the best example either. That is unless you were dying to find out "why guys fart so much" or wanted to know the soul-searching a model had to go through when considering plastic surgery. ®

Disclaimer We would like to point out that Dr Drew has no connection whatsoever with Reg head honcho Drew Cullen. While Dr Drew is a doctor, Mr Cullen is a Bachelor (of Arts). Any accusations that he is a "witch" or "head" doctor will be dealt with at the usual Thursday-night voodoo ceremony.

Our own Doctor Spinola and his wise words can be found (among other things) here.

High performance access to file storage

More from The Register

next story
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.