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Pentium 4 platform renamed

Thought it was the Itanic? Marchitecture rules.

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Sources said Intel has briefed senior US journalists about where it wants to place its Pentium 4 (Willamette) against offerings from AMD and the other.

The answer seems (to us) to have been cooked up by a marchitecture meister or meisteress in spin-engineering, obviously dictated to by Intel powers.

There are two key words and phrases you, our readers must note. First of all, the Pentium 4 marchitecture is now to be described as Netburst, and the second phrase is that this architecture should be described as the repeated engineer execution (REE). We know what REE stands for but we prefer our version.

Netburst is to be described by Intel as the IA-32 architecture to make the Internet faster than ever (haven't we heard that somewhere before?) while REE will describe a double-pumped CPU situation in chapter and verse that will show the world+dog just how fast the Willamette will go.

Of course, it (the Pentium4) will be Rambus-based for its first months.

Expect Intel shares to rise on the news, which is bound to be faithfully reported as the gospel truth the minute Labor Day ends.

There can be little new to report on this, given that the IA-32 platform has already delivered almost double the performance Intel expected from IA-64 - already reported here.

But an unbiased outsider might want to ask why exactly Intel, majoring on this Netbust stuff, hasn't instead concentrated on its 64-bit Itanic collation.

After all, isn't the Itanium supposed to be Internet platform to end all platforms?

More on this tomorrow, if we're allowed to pose the questions. ®

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