Feeds

Dixons couples with Gameplay and renames @jakarta stores

Freeserve gets games channel

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Dixons has slithered into bed with Gameplay.com to revamp its computer games business.

The retail giant will be able to grab almost a quarter of Gameplay through the deal, which will see it merge its @jakarta games retail business with Gameplay. The current seven @jakarta shops will be renamed Gameplay and owned by a joint company, with Gameplay outsourcing the running of the stores to Dixons. Further stores are also said to be in the pipeline.

Freeserve, Dixons' ISP, is also involved. It has got a four-year games channel deal for selling and playing games operated by Gameplay on its narrowband, broadband and mobile Internet portals. Freeserve's mobile Internet portal will include a co-branded games service from Gamplay's WAP venture, mobile.gameplay.com, for pay-per-play games and online games sales.

As part of the deal, Dixons will initially get a 12.5 per cent stake in the etailer with 6.8 million shares, worth £14.7 million. It will also subscribe £5 million for another 1.8 million Gameplay shares at £2.71 per share, and has an 18-month option to buy an extra 4.4 million shares at £3.50.

Ian Livingstone, Dixons group finance director and non-exec director of Freeserve, will join the Gameplay board as a non-exec director.

The first @jakarta shop opened in November 1998. ®

Related Stories

eMachines turns up in Europe with Dixons
Dixons shares tumble despite profit surge
Freeserve fisted by dotcom jitters
£10m says Gameplay is European gateway

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.