Feeds

Women on top in Web usage

Anti-wrinkle.com does the business

  • alert
  • submit to reddit

High performance access to file storage

Women have topped men on the Web for the first time.

In May, 50.4 per cent of all unique users in the US were female, according to a survey by MMXI. They found the most popular sites for women in the US were shopping and beauty sites, such as chadwicks.com and anti-wrinkle.com.

In Europe the proportion of women users is also rising, though only home Internet use was measured in the research. The most popular sites were retail, careers and travel.

In the UK in June, 36 per cent of Web users were women, up slightly on January's 35 per cent. British females favoured Tescodirect.com, Tescodirect.co.uk, egreetings.com and handbag.com.

Germany saw female use grow from 28 per cent to 32 per cent and Sweden stayed steady at 44 per cent. France saw figures rise from 31 per cent to 33 per cent, with the most popular women's sites Redoute.fr, women's portal aufeminin.com and travel site Ebookers.com.

"Women using the Internet tend to be focussed on practicality," said Arielle Dinard, MMXI Europe MD. "They don't waste much time on a variety of different sites but return to those which save them time or money.

"The Internet is the ideal medium to distribute information about bargains and tips and tricks that can be posted immediately and made visible to all. Women understand this and increasingly use the Internet to make everyday life easier," he said. ®


  • The figures are not a completely true comparison - US figures were for females aged two and older, whereas European figures were based on 14 and over (with the exception of Sweden - 12 and over).

Related Stories

Euro2000 forces women online
Women, mainstream feed Brit Net boom

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.