Feeds

Journalists get PR revenge

Yeah, we know it's a publicity-seeking game. But what the hell

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Online humour marketing site www.e-tractions.com has come up with a journalist-friendly form of publicity: a game in which you fire press releases at your least favourite PR company (and score points doing so).

Yeah we know that it's all just cheap publicity, but this is e-tractions raison d'etre - providing the message through entertainment. That said, the Shockwave (yes, you'll have to download yet another upgrade) game is not bad. Not as good as the grouse-shooting game that is still installed on our hard drive, but certainly worth a quick go.

What can you do? Select your least favourite (US) public relations firm, choose the reason why you don't like them and then fire press releases back at them (they're shaped into paper aeroplanes). If you hit any PRs that pop up behind their cubicles, you score. Hit a coffee cup and get rapid fire (apparently, but we didn't notice any difference).

The game's scoring is haphazard and unnecessarily complicated - we just want to fire and maim, damn you - but it is reassuringly difficult. That's it really. If you have a spare five minutes this week give it a whirl. We'll try to find a different one for you next week.

The game is here.

According to the company's press release: "E-tractions.com is considering a host of similar games, including one called 'whack-a-hack', where PR flacks could vent their frustrations against high profile reporters and writers who never accept phone calls or press releases."

We suggest with this game that rather than reporters popping up, there should be a whole room of reporters. Then when a reporter runs out of decent stories, he/she could turn a different colour - then you fire a nonsense-filled piece of paper at them. Let's keep it real, folks. ®

Related story

Tubbie Terror spreads like an epidemic

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.