Telewest's blueyonder price to fall
It's just a question of when
Telewest is to cut the cost of its broadband cable Net access service, blueyonder.
The announcement, which could be made as early as Monday, was confirmed by Telewest's CE, Adam Singer, following mounting speculation that the cableco would have to cut prices to compete with other broadband products.
Speaking yesterday, Singer said: "We have so far restricted its [blueyonder's] availability while we fixed some technical teething problems.
"The service will be aggressively marketed with new, lower price points."
A spokeswoman for Telewest declined to confirm when an announcement would be made or what the new pricing levels might be.
Last month, The Register reported that Telewest was expected to knock around a third off the price of its high-speed Internet service before the end of July.
Telewest is also delaying the full marketing campaign for its digital TV service until october because of the shortage of set-top boxes.
In the quarter to June 30 the company posted an increased loss of £165.9 million compared with £119.6 million in the same period a year ago. ®