Sony delays Euro PlayStation launch?

Holds back shipments to satisfy US demand, apparently

By Tony Smith • Get more from this author

Posted in Business, 3rd August 2000 14:51 GMT

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Sony is keeping mum on the subject, but sources close to the company claim that it has put back the European launch of the PlayStation 2 by at least three weeks.

The reason? To ensure sufficient supplies of the console make it into the US market.

PlayStation 2 is officially scheduled for a simultaneous US/European launch on 26 October. Earlier Sony sales predictions cast doubt on its ability to meet demand in the US, and it now looks like European shipments will be held back to minimise that problem.

According to a report in the Benelux edition of Computer Trade Weekly, sources close to Sony have claimed that the European launch will now take place on 17 November, three weeks after the target date.

Apparently, Sony as set an initial US shipments target of 620,000 units, and until that figure is made, it will not ship into Europe. ®

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