Net exec takes lie detector test

The things people will do to get their name in print

By Tim Richardson • Get more from this author

Posted in Music and Media, 2nd August 2000 16:08 GMT

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An executive at the Mirror's ISP, ic24, has taken a lie detector test to prove that the service really is free.

ic24's marketing director, Jill Playle, underwent the polygraph test to prove that the new "After Eight" campaign - providing free Net access between 8pm and midnight, Monday to Friday and
9am to 5pm at the weekend - is a genuinely free offer.

Playle said: "It's time to call a spade a spade and to clear up all the confusion that riddles the market right now.

"We're all sick to death of reading about so-called free Internet time, as long as you pay a set up charge or a monthly fee.

"That's not free at all. With this offer we're giving our users exactly what it says on the packet and I would urge others to start doing the same before we're all tarred with the same brush," she said.

Strong words. That should ruffle a few feathers in the marketplace.

In fact, none more so than the Mirror's, very own campaigning Net journo, Matt Kelly, who's torn into poor performing ISPs - including LibertySurf and LineOne - like a man possessed.

Can't wait to see him rip into ic24 should it ever fall below his impeccably high standards. ®