Net exec takes lie detector test
The things people will do to get their name in print
An executive at the Mirror's ISP, ic24, has taken a lie detector test to prove that the service really is free.
ic24's marketing director, Jill Playle, underwent the polygraph test to prove that the new "After Eight" campaign - providing free Net access between 8pm and midnight, Monday to Friday and
9am to 5pm at the weekend - is a genuinely free offer.
Playle said: "It's time to call a spade a spade and to clear up all the confusion that riddles the market right now.
"We're all sick to death of reading about so-called free Internet time, as long as you pay a set up charge or a monthly fee.
"That's not free at all. With this offer we're giving our users exactly what it says on the packet and I would urge others to start doing the same before we're all tarred with the same brush," she said.
Strong words. That should ruffle a few feathers in the marketplace.
In fact, none more so than the Mirror's, very own campaigning Net journo, Matt Kelly, who's torn into poor performing ISPs - including LibertySurf and LineOne - like a man possessed.
Can't wait to see him rip into ic24 should it ever fall below his impeccably high standards. ®