Feeds

Pokemon whips Blair

More popular than our beloved PM

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Pokemon star Pikachu is more famous with Britain's young adults than Tony Blair.

The PM was recognised by 91 per cent of the nation's 16-21 year olds in a survey by e-tailer Amazon. But he played second fiddle to Pikachu (named by 93 per cent of kids) and Super Mario (96 per cent).

And Blair fared better than his cabinet buddies. Less than a quarter of the survey's respondents recognised a picture of Gordon Brown, Chancellor of the Exchequer, and just 33 per cent named speedmerchant Jack Straw, Home Secretary.

Meanwhile, Ulster Secretary Peter Mandelson came off the loser to Donkey Kong. The 1980s' cuddly funster (Donkey Kong) was the least recognisable video games character in the survey, but was still named by 67 per cent of the 16-21 year olds. Mandy commanded a meagre 18 per cent.

Lara Croft, Tomb Raider cyber pin-up, was identified by 80 per cent.

"The survey findings show just how relevant video games are to the majority of UK teenagers," said Adam Joinson, an Open University psychologist.

"They also demonstrate how new technology is blurring our notions of celebrity and fame. Games characters are now icons in their own right," he said. ®

Related Stories

Well done, Baby Blair cybersquatter
Pokemon death threat auction terror

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.