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Ill-advised product names are ill-advised, advises advisor

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Sometimes IT companies fail to step back and take an objective view of the chosen name for their whizzo new products.

Many years ago, Sir Clive Sinclair launched the QL - Quantum Leap. Uncle Clive wasn't the first - and certainly won't be the last - to believe that a quantum leap was a giant step forward rather than a very tiny movement indeed at the subatomic level.

Worse still, but far more entertaining, are products with impenetrable strings of characters in their names which unfortunately bear a close resemblance to rude words.

Many thanks then to reader George Coburn for pointing us at this product on the A-Trend site. ®

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