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Ill-advised product names are ill-advised, advises advisor

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High performance access to file storage

Sometimes IT companies fail to step back and take an objective view of the chosen name for their whizzo new products.

Many years ago, Sir Clive Sinclair launched the QL - Quantum Leap. Uncle Clive wasn't the first - and certainly won't be the last - to believe that a quantum leap was a giant step forward rather than a very tiny movement indeed at the subatomic level.

Worse still, but far more entertaining, are products with impenetrable strings of characters in their names which unfortunately bear a close resemblance to rude words.

Many thanks then to reader George Coburn for pointing us at this product on the A-Trend site. ®

High performance access to file storage

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