Feeds

Windows Media Player 7 goes gold, browser wars II to follow

Integration, excellence, distribution - heard this somewhere before?

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The battle for supremacy in the media player field has taken a familiar turn with the release of the production version of Microsoft's Windows Media Player 7. It's slick, it's sexy and it's a part of "an open, easy-to-use and extensible platform ready for the broadband Internet," Windows Media Technologies 7. Effectively, Microsoft is reprising its successful browser war strategy against Netscape, with the target this time being RealNetworks.

As was the case with browsers, Microsoft has the advantage of being able to integrate the client software into the OS, and it's also pursuing deals with content vendors, EMI and Discovermusic.com being the latest allies. RealNetworks scored a useful deal with AOL last week, but there's still a lot of land to be grabbed in this arena.

Aside from making determined efforts to get its fingers round the distribution channel's windpipe, Microsoft - credit where credit's due - throws resources at making the software better. This succeeded versus Navigator, and new features of Media Player 7 up the ante. It supports custom CD creation, custom skins (offering a flavour of Whistler), a Digital DJ that's intended to play you the kinds of music you like listening to, and it claims near-VHS, near-DVD and CD quality playback. At half the file size of MP3? This is a most uncharacteristic checkmark for Microsoft.

The last piece of the jigsaw fits in with the content deals, and is the pitching of Windows Media Technologies 7 as a complete platform. Aside from the client the components are Windows Media Services for Windows 2000 for content delivery, Windows Media Encoder 7 for content creation, Windows Media Rights Manager 7 for digital rights management, and the Windows Media Software Development Kit (SDK) 7 for application development.

Media Services for Win2k is bundled with Win2k server, while Encoder is in beta and is expected to go gold this summer. Media Player 7 comes with Windows ME, and Microsoft has also released Media Player 6.3 for Mac and Solaris. RealNetworks still reckons it's ahead, but as we can see, the tanks are forming up... ®

Beginner's guide to SSL certificates

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.