Feeds

Rot your teeth with cashless auctions

Coca-Cola teams up with QXL

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

It's a problem that has exercised many - how to prize pocket money from non-credit card-owning teenagers.

QXL has come up with an ingenious solution - get Coca- Cola to splash out instead. Coca-Cola is to provide a new cashless currency "Coke Credits", accumulated by collecting ringpull or special labels from 500ml bottles.

Armed with this new cashless currency, teenage punters can - from August - bid for "cool items and money can't buy experiences" at cokeauction.co.uk. Coca-Cola will encourage "stickiness" by offering free credits each month to people who sign up on the QXL-operated site. The promotion runs until December 2000.

It's depressing, isn't it, to so much ingenuity has been expended on such a tawdry, teeth-rotting, consumerist affair?

The "Children can be e-greedy People (but get permission from your parents first if you're under 16) too" promotion will probably be a runaway success. But why doesn't Coca-Cola dole out something useful and such as Air Miles. That way the promotion could be a success for runaways.

QXL.com says the Coca-Cola deal is "a further step in our efforts to partner with major offline brands to continue to weave QXL.com into the fabric of consumers' lives". Marketing bull, or crazed plan to take over the Universe? We'll let you decide. ®

Internet Security Threat Report 2014

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.