Feeds

Microsoft nearly more famous than Coca-Cola

There's another outfit that won't open source the recipe...

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

A long time ago Apple's two Steves, Jobs and Wozniak, asked John Sculley if he wanted to sell fizzy flavoured water for the rest of his life (or words to that effect). Sculley reflected on this, and jumped ship from Pepsi to Apple. His subsequent career may have been chequered, but the latest Interbrand data suggests it was the right move, albeit a little premature - Microsoft is nearly as famous as Coca Cola.

Interbrand, a New York-based consulting outfit, does an annual survey of global brand values, and through some alchemy which we trust is not entire hokum, slaps a price on them. This year Microsoft clocks in at $70.2 billion, while Coca-Cola is fading at $72.5 billion. His Billionness, barring disaster, is surely going to make it to the top next year.

Sturdy old IBM comes in at number three with $53.2 billion, followed by Intel ($39.0 billion). But Here's a turn-up - Nokia is pressing hard at five, with $38.5 billion. That's the only non-US company in the top ten, which perhaps speaks of the survey being a tad US-centric. But historically the US has dominated when it comes to top level global brands. Aside from this one interloper in the top ten, the survey notes that non-US auto makers are starting to make a greater impact further down the line. Which is a good thing for all concerned, we reckon Eurocentrically. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.