Feeds

Brits get e-hallmark

We're still a nation of shopkeepers

  • alert
  • submit to reddit

3 Big data security analytics techniques

A government-backed scheme designed to protect online shoppers was launched today amid protests from etailers that it will do little to protect consumers.

TrustUK was thrust on an unassuming British public by Patricia Hewitt, the Minister of State at the DTI. The venture aims to create a hallmark that traders will stick on their Websites to inspire consumer confidence in buying online.

The logo will be free to companies that sign up for the TrustUK regulations covering order fulfilment, payment security and data privacy. Three groups have so far been accredited to let their members bear the hallmark - the Association of British Travel Agents (ABTA), the Direct Marketing Association (DMA), and Which? Web Trader - part of the Consumers Association, which is behind Trust UK.

The stunt aims to reassure British shoppers that it is safe to buy online. And it is well overdue according to research from Which?, which has found that half of British Internet users have never bought anything online, and just 23 per cent think it is safe to shop on the Internet.

These statistics are not particularly surprising, especially considering the amount of horror stories surrounding hacking and Internet security.

Two e-traders today came out against the scheme - Clicksure.com and Trust-Online. Clicksure.com is one of the scheme's founding fathers and a rival to TrustUK in that it has its own accreditation scheme for Websites.

Trust-Online, criticised TrustUK as too British and too lax.

Rachel Dean, Clicksure's COO, said: "It's a great idea - a fantastic concept, and great for raising awareness in the UK. But there are several things that need further evolution before we can sign up."

According to Dean, a UK logo is too restrictive for the global e-commerce market - Clicksure would like to see an international symbol. "It seems to be limiting UK sites to the UK," she said. Clicksure also claims the scheme is too complaints-centric, and that TrustUK will not sufficiently monitor the sites applying for the hallmark.

"If we're going to increase confidence in e-commerce, it won't be about publicising complaints. We would like TrustUK to look at things on a global basis, and at how it is going to monitor where the standards are," Dean added. ®

Related Stories

E-commerce is a hotbed of fraud

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.