Clubbin' culture to destroy holiday postcard business
'Avin' it LARGE
Clubbers largin' it in Ibiza can now email their wildest moments to their friends direct from the dancefloor.
Trendy lifestyle brand Spaced plans to get a series of 15 Internet pods lurking in the corners of the coolest nightspots on the Mediterranean island by the end of the summer.
They will allow clubbers to "get spaced" – i.e. for £2 they can use the touch screen device and get their photo taken, add a message, and email it to their friends.
The shiny silver pods will be backed by ads in specialist dance mags. The aim is to persuade clubbers of the benefits of sending a blurred image in a dark club surrounded by foam, rather than the traditional Spanish donkey postcard alternative.
One ad, apparently showing a couple playing tonsil hockey in preference to licking stamps, will sport the tagline "save your saliva for something else".
The email pods can already be found in 11 British nightclubs – and the company wants to have 100 of the cyber funmachines operating by the end of the year. The £2 fee will be split between Spaced and the nightclubs.
A selection of Ibeefa classic narcotic-inspired poses can be found here.
Only for the brave. ®
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