Feeds

Pig farmer wins top UK dotcom award

Get orf moi Lan

  • alert
  • submit to reddit

Boost IT visibility and business value

A Somerset pig farmer has been crowned Britain's top dotcom business king.

Richard Counsell has transformed his 200-acre family business at Rodney Stoke near Cheddar into an online organic meat market. The 24-year-old reckons its is cheaper to buy organic nosh from him than from any of the major supermarkets because his scheme cuts out the middle man.

The former London currency trader yesterday won the award for the UK's best e-commerce operation - sponsored by Barclays Bank and The Sunday Telegraph.

The Somerset Organics site is beautiful, surfers can check out the animals before they put them on the table for Sunday lunch - the Gloucester Old Spot pigs ambling in the Somerset grass, the Belted Galloway cattle, and over 500 ewes.

Meanwhile, there is a 360 degree panoramic view of the farmhouse, a virtual tour of the farm, as well as photos of Counsell with Jack the border collie and even a weekly recipe. This week it's Spiced Lamb and Cashew Kebabs.

While the majority of Britain's farmers are suffering, business seems to be booming at the Counsells. Orders are delivered nationwide for an extra £4.99, and the average order is around £90, with a lot of business coming from hi-class restaurants, the company claims. Orders come from as far afield as the Orkneys and Channel Islands.

But the venture had humble beginnings, according to John Counsell, Richard's father.

"I didn't know a thing about the Internet," he told the BBC. "In the end, Richard swapped one of our Aberdeen Angus heifers for a second-hand computer and that's how he got going." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.