Feeds

Pig farmer wins top UK dotcom award

Get orf moi Lan

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

A Somerset pig farmer has been crowned Britain's top dotcom business king.

Richard Counsell has transformed his 200-acre family business at Rodney Stoke near Cheddar into an online organic meat market. The 24-year-old reckons its is cheaper to buy organic nosh from him than from any of the major supermarkets because his scheme cuts out the middle man.

The former London currency trader yesterday won the award for the UK's best e-commerce operation - sponsored by Barclays Bank and The Sunday Telegraph.

The Somerset Organics site is beautiful, surfers can check out the animals before they put them on the table for Sunday lunch - the Gloucester Old Spot pigs ambling in the Somerset grass, the Belted Galloway cattle, and over 500 ewes.

Meanwhile, there is a 360 degree panoramic view of the farmhouse, a virtual tour of the farm, as well as photos of Counsell with Jack the border collie and even a weekly recipe. This week it's Spiced Lamb and Cashew Kebabs.

While the majority of Britain's farmers are suffering, business seems to be booming at the Counsells. Orders are delivered nationwide for an extra £4.99, and the average order is around £90, with a lot of business coming from hi-class restaurants, the company claims. Orders come from as far afield as the Orkneys and Channel Islands.

But the venture had humble beginnings, according to John Counsell, Richard's father.

"I didn't know a thing about the Internet," he told the BBC. "In the end, Richard swapped one of our Aberdeen Angus heifers for a second-hand computer and that's how he got going." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.