Feeds

Dr Spinola's PR masterclass

Some more dos and don'ts from the world's foremost spin doctor

  • alert
  • submit to reddit

SANS - Survey on application security programs

To start today, a plea to all junior PR bunnies out there.

The one and only Doctor Spinola

Whyohwhyohwhy is it that when a press release arrives on the desk of a key journo, the contact cited for further information is a) on holiday, b) in meetings all day, or c) no longer with the company?

If you're issuing a release, please have the good manners to ensure that the contact will be available when hacks are likely to phone in. This normally means the day the release is issued (except for ZDNet UK, when it will be 10-14 days later).

And now, some more words and phrases to avoid in all press releases.

Y2K Unless you are referring to the year 2048, it's not wise to use this expression. Let's not forget that it was exactly this kind of abbreviation that caused all the trouble in the first place.

Millennium You'll never spell it correctly throughout the release.

Key Nothing in IT is that important.

Hacker A hacker is often confused with a cracker. A hacker is a kind, considerate, public-spirited kind of a person, whereas a cracker is an evil, criminal scumsucker. Or is it the other way round?

Cracker See Hacker (cf)

Wombat There are few, if any, reasons for referring to antipodean marsupials in any IT press release. Except in a headline.

Innovative No it isn't.

Specialist So you can only do one thing?

Challenge If it's a problem, call it a problem.

Tailored solutions Does sir dress to the left or right?

Strategic alliances As opposed to tactical alliances?

Committed Can often suggest being tucked up for being a certified loon, rather than being dedicated.

Top-to-bottom Top's OK, but bottom?

Proven aka old.

Enterprise It's a spaceship.

Slavish adherence to the style guide If your release ends with phrases like:

"Notes to Editors: The recommended way of writing GeForce 256 is with an uppercase G and F, all other letters lowercase, with a space between GeForce and 256."

or

"The recommended way of writing Vanta and Quadro is in title case. Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX, RIVA TNT and RIVA TNT2 is all CAPITALS."

You are terminally sad. ®

3 Big data security analytics techniques

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.