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UK-based ADScience has launched its latest assault on that most controversial of issues - Web advertising.

In what it freely admits is a bit of promotion for its forthcoming corporate product, ADScience is running a free trial of its latest version of its ad blocking software, ADfilter. The product also has an adult content filter option.

ADScience claims that for a moderate to heavy user - a person who surfs for around 16 hours a week, that is - a whole day of download time can be saved in a period of four to 16 weeks by killing ads. The company also claims that the filter will stop those irritating pop-up ads. Hooray!

Jason Gibbs, MD at ADfilter said that it is more intelligent than most filters. "If you are going to write such lame code that scans only on keywords, then you will find yourself in a situation where a user can't view Middlesex University's home page, or find information on breast cancer."

The program checks each site with a variety of techniques and decides whether it contains any advertorial baggage, or nasty porn (if you enable that option).

Our efforts to test the program were inconclusive, but if anyone else fancies it, let us know what you think. Downloads available here. ®

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