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In the battle for market share, Yahoo's ToyZone appears to have got a little carried away.

In what must be the sale of the century, everything in the site's stock is available at the bargain share price of £0.00. And orders are coming back with email confirmation. Oh dear, oh dear, oh dear.

We doubt very much whether these orders will be shipped out and since they will begin shipping in the next day or so, the prices are unlikely to remain at this bargain price for long. It's still going to cost a bit though, firstly because they'll have to sort through all the orders and secondly because it is impossible to make a genuine order until the prices are sorted out. The IT staff are probably having panic attacks as we speak.

Of course, there is another explanation. We would never have written about a toy site normally. Yahoo will obviously not have to stand by any orders made either. Is all publicity good publicity? (Ooh, you are so cynical). ®

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