Feeds

Durlacher falls on Net Imperative collapse

Deflating the Bubble Economy

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

(This story was filed first on 22 May, 2000)

Net Imperative, a start-up online new media magazine backed by investment bank Durlacher, has called in the liquidators.

Can't imagine why anyone would want to buy it. Aimed at the Internet finance community (borrowers and lenders) in Britain, this daily news service had no wit, no sparkle and no information to make it a "must read".

The only banner ads (for MazWare and Doubleclick) one could see looked like contras - ie. they were bartered. There was no sponsorship, and no sense of community (where were those teeming bulletin boards). And there was no paid-for content - or e-commerce.

Durlacher shrugs

Durlacher pumped in 570,000 quid for its 28.5 per cent stake in Net Imperative. So it looks like that's all going down the Swanee. Net Imperative represents only 1.9 per cent of Durlacher's outstanding investments. But what about the others? According to the FT, Durlacher's investment roster looks like "a disparate conglomeration of stakes in companies that may never graduate to the stock market". Never mind. It always has its corporate finance activities to fall back on.

At 12.24 pm, Durlacher was down 6.5p at 71, an 8.39 per cent fall on the day, AFX reported.

The451.com

Durlacher also invests in The451, an absurdly self-regarding paid-for IT news site, founded by ex-ComputerWire employees, that reads like Infoworld. Except duller. And where is its database of archived material, surely a must for chargeable news? There is none, because it's start-up.

This site of "Technology Firestarters" (yes, really) has 42 journos working for it, in London, New York and San Francisco, and depends on enough companies coughing up $600 per seat per annum (with volume price breaks, of course) to see it survive and thrive. From where we sit, this looks like a huge bunch of fixed overheads (The Register started with three journos, moved up to eight by the end of last year, and will be up to 13 in mid-June). Let's hope it is properly funded. With Durlacher owning 65 per cent of The451, and more financing rounds to come, there must be a big question mark.

Content is king

It is an axiom in publishing (Drew Cullen's axiom, anyroads) that good people do not necessarily make a good publication.

You can do the best research, write up the most impressive business plan, throw together a bunch of good writers, editors and managers... and it could still fall around your ears. Great publications have character, brand, personality, and/or are unimpeachably authorititive. How can you quantify those qualities in your business plan? ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.