Feeds

PR flunkeys make hacks look like monkeys

Miller Freeman puts foot in mouth

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Miller Freeman's PR Audit unit yesterday had the nerve to distribute a leaflet at the Networks Show in Birmingham, and in the press office itself, advertising a guide to UK journalists called Know Your Journalists.

The guide, which costs a whopping £725, is a quarterly number which in the words of the flacks will allow you to "have the journalists in the palm of your hand". Cough - is this a good thing?

It claims to describe whether journalists are positive, negative, prolific and how he (it's always he in this leaflet) ranks within the industry.

And it has the nerve to name the hacks too. Here's a sample from its league tables:

Martin Veitchmeister (IT Week) is number one for impact with 6562 performance points, followed by Lindsay Clarke (Computing) and Cliff Saran (Computer Weekly).

Most positive journalists are Luke Peters, Jim Haryott, Steve Masters and Dave Evans. Shurely shome mishtake, Dave?

And the most negative journalists are Barry Fox, Marc Court, Bob Kane (he's gone back to the US, Miller Freeman), Andrew Hill, Simon Moores, Barry Collins, Bob Raikes (what's poor Bob ever done to Miller Freeman?), Guy Kewney and John Trevillian.

Journalists with complaints should call Miller Freeman's Enquiry Hotline at 020 8399 6888.

OK. So we are now putting together The Register alternative, Know Your Flacks. Contributions from UK journalists most welcome... ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
Apple Fanbois (and girls) already lining up for NEW iPHONE
You know, that one that hasn't even been announced yet?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.